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in On the Board

#TeamMom: The Pilates Moms


pilates-team-mom2.jpg

As Expo Mom celebrates its tenth year, the longest running event of its kind pays tribute to #TeamMoms that have served as a lifeline for mothers all over the Philippines. Here is one such group, initially brought together by social media but later on bonded by their commitment to lead healthier, happier lives.
It all started in Twitter. For one reason or another, mommy bloggers Chessy Alejandro, Jackie Go, Michelle Lim, and Cai Sio started “bumping” into each other in Twitterverse. One would reply to another’s question, or another would agree with one’s tweet.

“It was all so random,” Jackie recalls. “I can’t remember the exact topics but I’m pretty sure that they were about motherhood.”

When they started meeting each other at blogger events, they found so much more to talk about. More importantly, they found out that they really, really liked each other.

However, it would take an Instagram post to cement the friendship of the four moms.

Cai, Jackie, Chessy, and Michelle

When Michelle posted a photo of her and Jackie doing Pilates on social media, Chessy and Cai privately replied. Chessy recalls, “We said, ‘Next time, we’ll join you.’ The next time turned out to be the next day!”

“I booked them right away,” Jackie says.

By then, Jackie and Michelle had been doing Pilates for some time. Jackie wanted to get herself healthy as she noticed that she was getting sick all the time. She says, “After I started doing Pilates, I became more motivated to live an active lifestyle.”

Michelle hoped that Pilates would not only help get her healthier, but also relieve her chronic back pain.

Chessy says the first time she did Pilates was particularly memorable. During the session, the girls cheered her on, boosting her confidence to follow through.

Cai did Pilates once before. She says, “I tried because I had lower back pains but then I stopped. I found it boring.” When she tried it again, this time with Chessy, Jackie, and Michelle, it felt different. Cai actually enjoyed it.

From then on, the women would go to their Pilates sessions together as often as they can. And it didn’t take long before their online friendship evolved into something so much more. It wasn’t long before they became a #TeamMom.

Jackie says, “Since we’re all moms, we found a common ground. We became our own support group. We’re also our shopping group. We’re each other’s enablers.”

“Since I stay home most of the time, they’re the ones that I talk to through Messenger,” says Chessy.

“The messages, they’re random at times. But sometimes, you just need to have someone to talk to. I’m with my kids every second of the day so at least with them, there’s adult conversation,” she adds.

Their relationship evolved naturally, says Michelle. “It wasn’t forced.”

Because they couldn’t talk to each other during their Pilates sessions, they ended up having a breakfast group afterwards. They would exchange mommy hacks and online shopping finds. They would share food adventures and recipe ideas. They would also talk about all other issues in between, from weight problems to personal concerns, from the serious to the mundane.

“We talk about anything under the sun. It’s something that every mom should have,” says Michelle.

Cai, Michelle, Jackie, and Chessy

Having a Team Mom, says Jackie, “helps her grow as a person. If you have the support that you need, it’s like everything is easier – though it’s not really easier. You can get through the day even if you don’t see each other often, even if you don’t see each other regularly, because you know you’re connected.”

“It’s important to let it all out, to have an outlet,” says Chessy. Sometimes, there are things that you cannot share with your spouse or your family or your other friends and that’s what your Team Mom is for, she adds.

Different groups meet different needs, says Michelle. What’s great about their Team Mom is that they compliment and complement each other. There is also no judgement, which can certainly be such a refuge for moms who are judged almost every day.

Cai adds, “I wouldn’t have had the motivation to work out without them. It’s true what they say about fitness buddies. I am really motivated when I’m with them.”

Michelle says, “I look forward to our mom dates, specially when we’re complete. It just brings us so much joy, this feeling of being together.”

Watch our interview with this group of fit mamas here:

Every mom has a #TeamMom cheering her on. Share your #TeamMom story on social media. Join Expo Mom #TeamMom at the Glorietta Activity Center from May 5 to 7, 2017. Bring your #TeamMom along and connect with other Team Moms.

Join the Mommy Mundo #TeamMom Grand Giveaway!

Go #TeamMom!

PHOTOGRAPHS BY THE PICTURE COMPANY

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We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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