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in On the Board

SM Cares Delivers Over 70,000 Books to Library Communities Nationwide

SM Cares officially turns over more than 70,000 books collected through its Book Nook Donation Drive across 88 SM malls to 88 partner libraries—strengthening its commitment to promote lifelong learning nationwide.
 
(L-R) SM Supermalls Assistant Vice President Ms. Hanna Carinna T. Sy, SM Prime Holdings Inc. Chairman of the Executive Committee Mr. Hans T. Sy, National Library of the Philippines Director Cesar Gilbert Q. Adriano, Book Nook Pioneer Ms. Shereen T. Sy, and SM Engineering Design and Development President Mr. Hans “Chico” T. Sy Jr.

In celebration of its 40th anniversary, SM Cares, the corporate social responsibility arm of SM Supermalls, wrapped up the Book Nook Book Donation Drive with an inspiring show of community spirit, collecting over 70,000 pre-loved books across 88 SM malls nationwide. The initiative brought together thousands of Filipinos in a shared mission to spark the joy of reading and promote lifelong learning.

From Spark to Movement

“When SM celebrated its 40th anniversary, the focus was not on grandeur, but on purpose: to transform this spirit of sharing into a full-fledged Book Nook Book Donation Drive,” shared Mr. Cesar Gilbert Q. Adriano, Director of the National Library of the Philippines. “From that spark, the journey truly took root, born from a shared belief that stories are gifts meant to be passed on.”

From July 7 to October 15, 2025, mallgoers from Luzon, Visayas, and Mindanao donated books of all kinds — from children’s stories and educational materials to novels and reference titles — to benefit public libraries and community reading spaces across the country.

The reach of this initiative speaks volumes: the Book Nook Book Donation Drive has enriched 88 libraries and reading centers nationwide, including 74 affiliated public libraries in Luzon, 7 in the Visayas, and 7 in Mindanao. This collective effort will benefit an estimated 219,936 students, families, and educators, transforming libraries into vibrant hubs where learning thrives and stories come alive.

SM City Bacolod and its community delivers 5,600+ books to the Provincial Library of Negros Occidental —bringing stories closer to the community.
SM City Novaliches joins the nationwide Book Nook Book Donation Drive, turning over boxes of pre-loved books to local communities and schools to spread the joy of reading and learning.

Celebrating Literacy and Community Partnership

The culmination of the drive was marked by a ceremonial turnover held on November 27, 2025, at the National Library of the Philippines, where SM Cares formally turned over the collected books to its 88 partner library communities.

The event stood as a milestone celebration of how the Book Nook program continues to strengthen literacy and learning through accessible, community-based reading spaces located in SM malls nationwide.

“Through the Book Nook, we hope to nurture curiosity and creativity in every Filipino,” said Ms. Shereen T. Sy, Pioneer of the Book Nook program under SM Cares. “This initiative shows us how collective action can create lasting impact — one book, one reader, one community at a time.”

The youth remain at the heart of the Book Nook Book Donation Drive—equipping future generations with knowledge and learning opportunities through the gift of books.
Book Nook honors librarians nationwide who champion the love of reading and transform libraries into vibrant centers of learning.

Honoring the Champions of Literacy

During the turnover, Book Nook also recognized exemplary public librarians who have gone above and beyond in fostering literacy and learning in their communities. The Heart of the Library Award for Most Outstanding Librarian was presented to Ms. Michael “Aiko” Nagas of the City Library of San Fernando, La Union, for her dedication to making books and knowledge accessible to all.

Meanwhile, the Literacy Partner Award was presented to outstanding librarians across the country, including Ms. Rosena Roman of the City of Imus Public Library, Ms. Easter Wahayna-Pablo of the Baguio City Public Library, Ms. Mylene Villanueva of the Manila City Library, and Mr. Michael Pinto of the Cagayan Provincial Learning and Resource Center. These individuals were honored for their invaluable efforts in promoting reading, cultivating lifelong learning, and inspiring their communities to grow through knowledge.

This milestone is more than a celebration—it’s a promise. SM Cares remains dedicated to empowering future generations through literacy and learning. Through initiatives like Book Nook, we aim to nurture curiosity, creativity, and connection. Learn more at https://linktr.ee/smbooknook or follow @OfficialSMCares and @SMBookNook.

Celebrating 40 Super Years of Evolving with Every You

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls in the Philippines and 8 in China—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.

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We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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