Plains & Prints, the style purveyor of chic, timeless designs for women, partnered with ICanServe Foundation for its milestone CSR project to celebrate its 21 years in the industry by bringing together the country’s top fashion designers – Rhett Eala, Rajo Laurel, Randy Ortiz, Maureen Disini and Vania Romoff – for an inspired and inspiring collection. “This is our way of fulfilling our responsibility to society by being involved in one of the major issues women are facing today, breast cancer. In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together,” says Roxanne Ang-Farillas, owner and founder of Plains & Prints.

She adds, “My dream is to continuously create meaningful collaborations – touching the lives of women and maintaining a valuable lasting relationship with them. We will continue to fuel women’s devotion to excel and to bring out their true essence and strength.”

Plains & Prints owner and founder Roxanne Farillas with Rajo Laurel,

Maureen Disini, Randy Ortiz, Vania Romoff

Rhett Eala’s collection focuses on femininity with pieces that make a woman feel “beautiful, comfortable, sophisticated and sexy.” Rhett incorporates touches of pink, the color of breast cancer awareness, and marries it with navy and white for a strong yet feminine fashion statement.

Randy Ortiz shows his masterful touch with a more sporty aesthetic: “The pieces are more structured and for the active woman. For me, a woman is all about being versatile, so I created pieces that you seamlessly and easily transform from day looks into evening ensembles. This is for the 21st century woman.”  

Rajo Laurel shares his inspiration: “It has always been my philosophy to empower women through my designs. I create clothes that women can wear with confidence. The first piece is a soft and flowy wrap dress, which is done in a very modern way, while the other is designed with more architecture. The contrasts reflect the complexity and duality of a woman.”

Maureen Disini shares: “I wanted to design light, simple, and easy to wear ensembles. I wanted pieces that are relevant to the times, and which can take you from day to night.”

Vania Romoff captures the feminine mystique with romantic silhouettes.  She says, “Taking lead from the colors of femininity such as pink, I built on that with lots of flowers and details. For women, I envisioned ensembles that are soft, easy-to-wear, and romantic.”

Since it was established in 1999, ICanServe foundation has become one of the biggest and most influential foundations for breast cancer in the country. A community of passionate cancer survivors, ICanServe has made it their mission to help and support women with breast cancer. They advocate early detection breast exams and initiate community-based programs that extend medical support and empower women through education and information.

This exclusive collection will be available starting September 14, 2016 at all Plains & Prints nationwide and at www.zalora.com.ph/plains-prints. For more information, www.plainsandprints.com