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in MM Events

Expo Mom 2015: Mommy Mission Come to Life


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As Cathy Eigenmann gave moms onstage a pop quiz about their parenting style at Expo Mom 2015, the mothers in the audience were taking down notes too. Though they were in the middle of a mall, in the midst of a variety of activities, these moms were focused on but one thought: What kind of children were they raising given their parenting style? Such a question of mindfulness certainly helped these moms gain a better perspective of where they are as parents and where they want to be.
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China Cojuangco with Mommy Mundo Founder Janice Villanueva

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Daddies had fun too! Creative Juice’s Gary Villanueva with RJ Ledesma

As part of Expo Mom’s Mom Manifesto campaign, onstage activities included live interviews with moms on how they schedule their day and how their childhood experiences shaped their parenting styles as well as an enlightening talk on Self Care for Busy Moms by Michele S. Alignay, MA, Registered Guidance Counselor and Parenting, Relationship, and Family Life Specialist. Alignay is one of the creators of the Mom Manifesto campaign, along with Mommy Mundo Founder Janice Villanueva.

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On stage, Expo Mom program host Cathy Eigenmann interviews moms Bianca Lapus and Say Alonzo.

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Moms from the Newlyweds@Work community (N@Wies) sharing their motherhood experiences on stage.

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Michele S. Alignay, MA, Registered Guidance Counselor and Parenting, Relationship, and Family Life Specialist, gives a talk on Self Care for Busy Moms.

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Moms answer a pop quiz on parenting styles.

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Conci Navarro, the blogger behind The Blairbitch Bunny, and Romina Jumaquio, the mompreneur behind Snug-a-hug pillows, compare mommy experiences with host Cathy Eigenmann

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Posing before the camera are host Cathy Eigenmann, Mommy Mundo Founder Janice Villanueva, Iam Himig and her daughter Amiya of @delightfulhimig, Mom Manifesto co-creator Ichel Alignay and her daughter, and Sheryn Alvarez, blogger and work-at-home mom and her daughter. Iam won a P10,000 shopping spree for participating in the Mom Manifesto giveaway.

On its eight year, Expo Mom offered an interesting mix of onstage talks, demonstrations, and activities to answer the modern mom’s varied needs.

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Chef Sau del Rosario with mommy guests at Expo Mom.

Chef Sau del Rosario celebrated his 20th year in the industry by sharing his passion for food with a stirring talk and a lively cooking demonstration, courtesy of Breakfast Magazine. The gracious chef also signed copies of his book, 20 Years of Love and Cooking.

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Developmental pediatrician Dr. Francis Dimalanta talks about proper health and nutrition for kids, in particular special needs kids.

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Chef Marga shares how moms can provide healthy solutions to nutrition issues in order to make family mealtimes enjoyable.

Dr. Francis Dimalanta, a developmental pediatrician, shared the stage with mom chef Marga Marty, to discuss the Language of Food. Dr. Dimalanta underscored the significance of providing children with proper nutrition, giving a couple of ground rules at the dinner table while Chef Marga offered healthy options and solutions for mommies.

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Johnson & Johnson shared bathing tips to guests

Cordlife Philippines emphasized the importance of cordblood banking while Johnson’s Baby shared baby bathing tips and techniques. Huggies Philippines not only came up with a Dry Pants Step Up Dance Contest, they also gave away product samples to lucky mommies.

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Kids having fun with arts and crafts.

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The children show off their works of art.

Other highlights of Expo Mom weekend included fashion shows by Indigo Baby and P.S. By Aeropostale, a musical number from Jooma Jam, an arts and crafts workshop by Kids These Days Manila, and a cooking demonstration by Chef Michelle Adrillana of Flavors on Fire. A catering service company, Flavors on Fire takes pride in the quality and taste of its food, using only the finest ingredients. It offers a menu of international and Thai cuisine, but specializes in Filipino dishes with a distinctive twist.

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Chef Michelle of Flavors on Fire gives a cooking demonstration.

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Chef Michelle gives cooking tips.

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Miss International 2005 Lara Quigaman-Alcaraz, who chose to bank her baby Noah’s stem cells with Cordlife, talks about the benefits of cordblood banking with Dr. Gianna Montenegro

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Johnson’s Baby asked Dr. Teresa Hilario to share baby care tips.

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Vin Dancel of Jooma Jam

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Carlos Castano strumming the guitar for the Expo Mom audience.

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Contestant moms get ready for the Huggies Dance Showdown.

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Ginger Roxas-Arzt and Chips Guevara of Childhope Asia talk about the Kindness Campaign

Moms also found a great way to teach kindness to their children through Childhope Asia’s Kindness Campaign. In partnership with Mommy Mundo, Childhope Asia has made available Kindness Cans, which children can fill up to SAVE, SPEND, and SHARE. Childhope Asia offered ideas on how kids can share with other kids.

One hundred percent of the entrance fees to Expo Mom 2015 will go to MomShare’s partner beneficiary, Childhope Asia, to benefit literacy and health programs for street kids—and Expo Mom was able to raise P116,276.45 over the weekend, thanks to the generosity of its mommy participants!

Expo Mom 2015 is co-presented by Cordlife Philippines and Johnson’s, and supported by Huggies, Cycles Mild Detergent, Fern-C, Nurture Nook, Pioneer Insurance, Moringa02, JoomaJam, Wang Videography, and ImagineNation Photography. Its media partners are Working Mom Magazine, Rappler, Celebrity Mom, Breakfast Magazine, WheninManila.com, Crossover 105.1, and Newlyweds@Work with Glorietta and Ayala Center as its venue partners.

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FOLLOW US ON INSTAGRAM @MOMMYMUNDO

We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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