One of the good things about mompreneur-run businesses is that you know it has the best interests of kids and parents at heart. Such is the case of b.box, Australia’s No. 1 baby brand, that formally launched in the Philippines with a Mad Science Zoom Party last November 7, 2020.
i. Photo Credit: Lyn Lazaro
It was an afternoon of fun and games as the guests got to know the story behind b.box. Co-founders, Dannielle Michaels and Monique Filer, joined all the way from Australia to welcome everyone to the b.box family.
How it All Started
In 2007, Dannielle Michaels was struggling to change her three-week-old infant’s nappy in a crammed airplane bathroom when her frustration launched a business which she co-founded with her best friend, Monique Filer. Their first product was the nappy wallet, an all-in-one box that has built in wipes, a changing pad and storage for two diapers and a change of clothes.
Fast forward to today, they’ve built a multi-million dollar business with a successful track record in 45 countries, and growing! The b.box sippy cup is consistently the No. 1 selling sippy cup in Australia year on year. Other crowd favorites are:
b.box Whole Foods Bento box and b.box Drink Bottle
The b.box whole foods bento box has adjustable compartments and a stretch cover to store whole pieces of food like sandwich and fruit without have to cut them up. Partner this with a matching b.box drink bottle which is the only drink bottle in the market with a unique triangle shape to make it easy for kids to hold.
Bowl + Straw Cup
The iconic b.box bowl and straw cup is a unique 3-in-1 product. The removable straw makes it easier (and less messy) to drink soup or cereal, and a snack insert transforms bowl into on-the-go snack holder.
Lemon Volcano!
The event culminated with a fun science activity led by Kids Interactive Club, which amazed the guests as they made their own lemon volcano!
About b.box
b.box is Australia’s No. 1 brand of baby and kids products. Since b.box launched in 2009, it has redefined the industry, bringing to market products parents and kids love and industry leaders applaud. They have won more than 60 product and consumer awards, but what gives b.box the biggest buzz is seeing a parent and child using and loving their b.box product. That is the best accolade!
b.box products are distributed by the Mommy Mundo Online Shop. They are also available at Mothercare, Rustans, and baby specialty stores nationwide.
Follow @bbox.ph on Instagram.
Interested in b.box? Get 15% off exclusively on the Mommy Mundo Shop during ExpoMom 2020 Online 2: Love & Light, Mama: A Wellness Fest.
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