Mommy Mundo Enters Singapore Mom Market

Mommy Mundo, the community of modern moms who believe in active and progressive parenting in the Philippines, recently made a bid for the Singapore mommy market with the launch of its website,, at the Children, Baby, and Maternity Expo (CBME) Southeast Asia at Suntec City Convention and Exhibition Centre.

Mommy Mundo Founder Janice Villanueva says, “It has always been our dream to bring a homegrown Filipino brand to Asia and other parts of the world. By reaching out to our fellow moms in Singapore, we are strengthening our commitment to addressing the needs of modern motherhood and our advocacy for mindful parenting. Modern Singaporean moms will find our site and services relevant and useful to their everyday lives.”

Mommy Mundo is committed to being present at every stage of a mom’s journey. Through its portal, it hopes to educate, inspire, and empower moms. Apart from providing a resource of timely and relevant tips and techniques to modern moms, Mommy Mundo also gives much needed support through its various activities and a sense of camaraderie through its community. It will also be providing a variety of practical mommy solutions to Singaporean moms in the future.


Candice, a mompreneur from Baguio and owner of Iyaya store, and Mi’ann of babymamaph are with Janice as part of the Philippine delegation


Nelson and Chrissie of Baby Zone also joined Janice in Singapore


Joining Mommy Mundo are Helen from Hatch and Latch and Sherrie of Discovery Depot


Janice with Kia of Seve’s Mom


Joy of Mum’s Essentials is a Singapore-based mompreneur who has been extending her support to Mommy Mundo SG

Mommy Mundo organized the very first Philippine delegation to CBME, where it is the sole Philippine exhibitor. It spearheaded a group comprised of Filipino mompreneurs hoping to explore business opportunities in the growing Asian market. CBME is one of the largest gatherings of distributors and manufacturers of regional and international brands. A one-stop trade event for new brands and products, CBME Southeast Asia featured some 60 exhibitors from Australia, China, Germany, Hong Kong, Italy, Korea, Singapore, Spain, Sweden, Taiwan, Thailand, United States, and Vietnam.

“Mommy Mundo has always been supportive of mompreneurs. We were among the first to recognize the strength, creativity, and resourcefulness of mompreneurs. In fact our flagship annual event, Expo Mom has also become well known as ‘The Mompreneur Market.’ We have since facilitated events and workshops answering the unique concerns of active moms who are also active businesswomen,” says Villanueva.

“With the launch of our Singapore website, Filipino mompreneurs will have the opportunity to reach out to more mothers in Asia through our Mommy Mundo e-marketplace,” she adds.

Mommy Mundo is a pioneer in parenting advocacy in the Philippines. It has been providing support, encouragement, and inspiration to women going through their motherhood journey since 2003.

Mommy Mundo is mom-founded and mom-run, making it close to the hearts and minds of moms and moms-to-be. Its various events and activities are meant to answer the needs of moms, empowering them towards positive action. Expo Mom, its banner event, showcases practical and effective mom solutions for every stage of motherhood. Pregnant Pause answers the worries and concerns of expectant moms, Mom School provides opportunities for learning about home and money management, Expo Kid presents parents with summer activities and workshops for their children, and Mindful Mom Re-Treat helps moms gain a better perspective everyday concerns. Its mom community is 100,000 strong.

Check out, @mommymundosg on Instagram, and Mommy Mundo SG on Facebook.

Here, more photos from the event:



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