Today’s moms and moms-to-be are more adept at snooping information than any other generation before them. They are not only technically savvy, they are also conscientious consumers who know how to read product labels as well as compare and contrast brands. They know what’s best in the world, and what’s best for their babies, and thus demand from retailers nothing less. Given such a group of informed mothers, how then can a supermarket chain like Puregold Price Club, Inc. meet their discriminating requirements?

Welcome to the whole new world of My Baby Planet!

The brainchild of Vincent P. Co, president and director of Puregold Price Club, Inc., My Baby Planet offers a solution-based shopping experience in a relaxed environment complemented by the latest advancements in technology. Located at Puregold Qi-Central Building in Quezon City, it is a thoughtfully designed store highlighting a stylized presentation of products.

Positioning itself as a one-stop-shop for mommies, My Baby Planet carries practically everything you need to take care of your baby, from skin care products, feeding and nursing accessories, and baby food and vitamins to cleaning supplies, gadgets, strollers and carriers, and furniture.

Aveeno Baby is one of the premium brands carried by My Baby Planet. Popular among discerning moms who want the best for their loved ones, Aveeno Baby is known for providing an effective solution to dry, sensitive, or ezcema-prone skin. The store carries the daily line and the therapeutic line.

Aveeno Baby Wash & Shampoo gently cleanses without drying baby’s skin. Formulated with Active Naturals Oat Extract, it is gentle enough for the sensitive skin of newborns and babies. It is also tear-free, soap-free, paraben free, and allergy tested.

Aveeno Baby Soothing Relief Moisturizing Cream is clinically proven to moisturize for 24 hours as well as soothe dry, sensitive skin. Formulated with Active Naturals Colloidal Oatmeal and rich emollients, it absorbs quickly and is gentle enough for infants and babies with sensitive skin. It is also hypoallergenic and fragrance free.

Aveeno Baby Soothing Relief Creamy Wash is likewise formulated with Active Naturals Colloidal Oatmeal and rich emollients. It not only cleanses baby’s skin, it also soothes and moisturizes.