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in Parenting

Mompowerment: Reese Fernandez-Ruiz, Thriving in the Business of Empowering Moms and Sharing Stories That Matter


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Reese Fernandez-Ruiz, Co-founder & President, Rags2Riches, Inc., Founder and Curator of @thingsthatmatterph

Reese Fernandez-Ruiz is co-founder and President of Rags2Riches (R2R), a fashion and design house empowering community artisans around the Philippines. The company started from the goal of partnering with a group of artisans from Payatas who were mostly stay-at-home mothers. This is Reese’s passion, her life’s work and advocacy. Unwittingly, in empowering mothers, she found her own mompowerment too.


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It started 10 years ago when she and some of her friends saw the social injustice happening in Payatas where artisan moms were making foot rags out of fabrics; earning only P10-P16 for a whole day’s work. The fashion company Rags2Riches was born from their shared feeling of deep disturbance that something had to be done and that it wasn’t merely about giving money to people but providing opportunities.


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Reese’s love and respect for her artisan moms grew even more when she gave birth to her son, Miguel, now 2 years old. She shares, “I never thought I could balance being a mom and being an entrepreneur. And I was right because there’s really no such thing as perfect balance.  You’re always trying to achieve it. It’s a continuing work in progress and it always will be.  I was so happy that I was able to breastfeed my son for a whole year while I was working on one of the hardest years of R2R. It was very empowering because I learned so much about myself during that time.”


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Reese shares that as a working mom, she constantly battles with mom guilt.  “As moms, we have that guilty feeling all the time.  Like, if we stay at home or take care of our kids, okay, what about our career?  What about ourselves? Then, if you’re working, you’re always thinking about, ‘Oh, my gosh! What am I missing out with my kids?’ I think, looking back, and seeing the progress of my son now, it’s too early to tell about his character and everything but he’s very healthy, very playful but also very kind.  So I feel we’re on the right track.”

Asked about the legacy she wants to leave to her son, Reese says that R2R was built on a set of principles that she hopes her son will grow to be inspired from. She shares, “What I want him to take home from all of the things we have been through is that, he’s surrounded by amazing, nurturing but also powerful women, and he’s a boy so I really want him to grow up having respect, sensitivity and the things that are not stereotypically associated with being a boy or a man. For me, it’s about raising a child who is more human, more compassionate and more caring.  So I want him to see that in my life and I want him to see other people as equals, that there are no levels. To be kind to everyone and to know that everyone has the potential to be good.”

Her best mompowerment advice to women is to do what works for you. She shares, “We’ll get advice from everyone but in the end, do what works for you and what feels right.  We all have our stories to write, our own stories to love.”

Reese’s stories are filled with compassion and kindness. Hers are the stories we will certainly look forward to for years to come.

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This week on Mommy Mundo Learns, we dive into well This week on Mommy Mundo Learns, we dive into wellbeing with architect and core reformer instructor Annika Bautista — reminding moms that strength isn’t about doing everything perfectly, but moving forward with intention, care, and a little grace for ourselves. 🫶🏻

Annika isn’t just shaping spaces — she’s building healthy habits too. As an architect and a core reformer instructor at @electricstudioph, she blends creativity, discipline, and everyday life skills into tips that help moms feel grounded, energized, and more mindful from one moment to the next. Balancing professional passion with personal wellbeing, she proves that thoughtful design isn’t only for buildings — it’s something we can bring into our daily rhythms as parents. 🙌🏻

Motherhood isn’t a sprint or a checklist — we’re here with you through all its seasons: the early mornings, the messy middles, and the quiet wins that matter most. ✨

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Love shows up in the little moments 💖 From morn Love shows up in the little moments 💖 From morning cuddles to watching our little ones grow, our #mmcommunity shared what love looks like in their everyday lives. Swipe to see some of their answers! ⬅️

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Mommy Mundo has always been a homebase for stories Mommy Mundo has always been a homebase for stories, ideas, and conversations that truly connect. ✨

And now, we’re opening that home to more voices.

We’re welcoming writers, event speakers, content creators, experts, coaches, and creatives who feel called to share what they know and what they love — and to make Mommy Mundo a platform for their voice. 🙌 If you have a program for parents, as well as insights, experiences, or ideas that can inspire, guide, or simply resonate, there’s space for you here.

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Love begins with yourself, mama — in the quiet m Love begins with yourself, mama — in the quiet moments you allow yourself to pause, breathe, and be human. It lives in choosing rest without guilt, setting boundaries with kindness, and meeting yourself with the same compassion you give so freely to others. ✨

As we move through this season of motherhood, may we remember that tending to ourselves is not selfish. It’s how love takes root, grows steady, and flows into every connection we hold. 💖

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Sharing some snippets from our Hello 2026! catch-u Sharing some snippets from our Hello 2026! catch-up for Mom Connect Online last January with @janicecvillanueva ✨ Featuring the ever-authentic Kimi Lu, who shared her word for the year: PROVIDENCING — not (yet) a dictionary entry, but a beautiful reminder to trust the unfolding while showing up with purpose. She also dropped practical, heart-centered tips to help make 2026 a year of meaningful choices and gentle momentum. 💖

Kimi is a life coach and wellness guide who’s spent more than a decade helping women celebrate their wins — big and small — and cultivate soulful living through coaching, mindful practices, and community building. 😍 She’s known for empowering people to fill their own cups first so they can give from overflow, not depletion, and for fostering spaces where personal growth feels both joyful and grounded. Follow her for more tips and inspiration! ➡️ @kimilulifecoach  

That’s the vibe of Mom Connect Online too: a safe, uplifting space for moms to reflect, learn, and grow together. 💖 The full live recording is still up on Facebook — catch it while it’s available and gather a dose of insight to carry you through the year with intention. Link in bio! 💌

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We’re here with you in every stage of motherhood, holding space for the questions, the learning, and the growing that come with raising children in love and connection. ✨ 

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One of our advocacies at Mommy Mundo is all about One of our advocacies at Mommy Mundo is all about championing mompreneurs and their businesses — being their platform, supporting them in their journey, and celebrating their creativity every step of the way. 💖✨

Come join the first leg of The MamaMarket this February and discover a vibrant space where moms shine as entrepreneurs, creators, and changemakers! ☺️

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