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in PassItOnMom

#PassItOnMom: Sheila Catilo, Preserving Precious Moments Through Photos


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Sheila Catilo, a mom of 3, a passionate lifestyle photographer, and an entrepreneur, has been capturing the beauty in ordinary things and the magic in even the most mundane days of her subjects. She shared that her interest in photography started when she got her first ever point and shoot camera when she was 9 years old.

Today, Sheila is one of the most sought-after photographers in the metro by families, communities, celebrities, and local brands as well. Sheila specializes in three things: create memories for families by doing day- in-a-life family portrait sessions, help promote local brands through product and lifestyle photography, and make photography accessible by everyone. She also shares her knowledge about photography by teaching small groups how to take beautiful photos using their mobile phones.


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Passing on Preserving Precious Family Moments Through Taking Pictures

Sheila shares that her mom was her greatest influence in being an intentional mother and in photography. She remembers how dedicated her mom was in raising her and her siblings full-time that she lost the pop culture of the 80s. Her mom also taught her an important lesson that she also passes on to her kids.

“The best thing my mos has passed on to me is the truth in knowing that it’s always better to be kind than to be right. I think that’s a life that I want to pass on to my children. Ang sipag niya magtake ng pictures. My mom was always the kind of mom who brought her camera with her everywhere she went. We never felt we lack in terms of documenting our childhood because we have albums and albums of pictures of how we were as kids no matter what we were doing… whether it’s a milestone or an every day thing, it was all well-documented.”

“I think that something that really shaped me as a photographer and as a mom that i want to capture all those precious moments. You know, these memories are priceless and irreplaceable and that’s something what I want to share also to other moms and other families, I want to teach them to keep memories and learn how to document all these priceless moments because there’s no going back. I really believe that one of the best investments you could give your children is a lasting memory of how they were when they were young.”

“When life happens we forget the little things the precious things, (but) when you have pictures to document all those little things, you remember to be grateful (and) to make the most our of every moment.”

Sheila reminds everyone to not take any moment for granted. She encourages families to take as much pictures as they can, to take as much photos of their children and with their children, because, “you cannot reverse time but you can always help yourself remember those moments, by taking pictures.”

Watch Sheila’s Pass It On Mom video here:


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#PassItOnMom is Mommy Mundo’s latest #mompowerment campaign and will be the theme to kicked off its nationwide roadshow, last MAY 17 at the Glorietta 2 Activity Center, Makati and is now heading off to various locations in Northern and Southern Manila, plus other provincial areas. See schedule below:

Cebu (June 15)

Bacolod (June 22)

Alabang (June 29)

Quezon City (July 19)

Davao (September 7)

Cagayan de Oro (October 12)

Baguio (November 16)

Expo Mom is the first and biggest lifestyle event for moms and moms-to-be, and has been known as the ultimate source of mom and baby products, plus a much-awaited gathering of the most active mom community and resource in the country, Mommy Mundo.

For more information, visit www.mommymundo.com and follow @MommyMundo on Facebook, Instagram and Twitter. #PassItOnMom #MommyMundo

*All photos taken by Sheila Catilo at Lady Scott Jones Showroom

How about you? What are you passing on, MOM?

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Experience exciting games inspired by your favorite Netflix shows, win exclusive merchandise, and discover how PLDT Home Fiber’s ultra-fast internet and bundled Netflix subscription can elevate your home entertainment. 📺💖

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P.S. Pre-register for Expo Mom to get a swag bag if you’re one of the first 100 attendees on Day 1 and Day 2 — bit.ly/ExpoMom2025

#ExpoMom: #TheMOMentousFair
🗓️ May 10-11
⏰ 10am-9pm
📍 Shangri-La Plaza Atrium

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Get ready to shop, discover, and connect! 💖 He Get ready to shop, discover, and connect! 💖

Here’s the full lineup of brands joining #ExpoMom #TheMOMentousFair this year! From trusted mom picks to exciting new finds—who are you most excited to see? 👀🛒🛍️

Don’t forget to pre-register — first 100 attendees get a special swag bag! bit.ly/ExpoMom2025

🗓️ May 10-11
⏰ 10am-9pm
📍 Shangri-La Plaza Atrium

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Nothing like mom energy to refill your tank! 💖 Nothing like mom energy to refill your tank! 💖 Celebrate, connect, and recharge with your mom community at #ExpoMom #TheMOMentousFair this Mother’s Day weekend! 🤗

Pre-register here to get a swag bag if you’re one of the first 100 attendees at Expo Mom ➡️ bit.ly/ExpoMom2025

See you there, mommies! ✨

🗓️ May 10-11
⏰ 10am-9pm
📍 Shangri-La Plaza Atrium

#MommyMundo #MommyMundoExpoMom #MommyMundoExpoMom2025 #ExpoMom2025
✨ Meet the Moms Behind the Stories! 📚💖 Jo ✨ Meet the Moms Behind the Stories! 📚💖

Join us for a special Children’s Book Author Meet at #ExpoMom #TheMOMentousFair!

Discover delightful children’s books written by amazing moms — and get your copies signed, too! ✍️ Bring your little ones, spark their love for reading, and celebrate the magic of motherhood and storytelling. 

🛍 Books available for purchase on-site
📖 Author signing time: 2:00 - 6:00pm

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📖✨ Book Signing with Dra. Honey Carandang ✨ 📖✨ Book Signing with Dra. Honey Carandang ✨📖

Join us at the #MomentousFair for an intimate book signing session with Dra. Honey Carandang, one of the Philippines’ most respected child psychologists and authors.

Her timeless books on parenting, childhood, and emotional well-being have guided countless families — and now, you can meet her in person and have your copy signed. 🖊️

🗓️ 10:00am - 12:00pm
📍 Grand Atrium, MOMentous Fair
🛍 Books available for purchase at the venue

Celebrate the real, imperfect, and beautiful journey of motherhood — with words that heal and connect.

P.S. Planning to come and grab some books? Drop a comment below—we’d love to know!

#MommyMundo #ExpoMom #ExpoMomTheMOMentousFair #ExpoMom2025
There’s magic in every room they touch — @incy There’s magic in every room they touch —
@incyrooms, a beloved mompreneur-run brand and longtime Mommy Mundo partner, is all about turning everyday spaces into dreamy nurseries and stylish family corners. And this Expo Mom: The MOMentous Fair, they’re bringing the magic straight to YOU! 🤗💖

✨GIVEAWAY TIME!✨

Win a Poppy Regency 3-in-1 Convertible Crib worth ₱18,995 and start building your dream nursery.

Here’s how to join:
Option 1:
• Take a photo inside the Mom Lounge
• Post it on IG Stories
• Tag @incyrooms, @mommymundo, and @expomom

OR
Option 2:
• Make an IG Stories mood board featuring the Poppy Regency Crib + items from incyrooms.com
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#ExpoMom: #TheMOMentousFair
🗓️ May 10-11
⏰ 10am-9pm
📍 Shangri-La Plaza Atrium

#MommyMundo #MommyMundoExpoMom #MommyMundoExpoMom2025 #ExpoMom2025
Mocs Javier is a mom of 4, an educator, coach, and Mocs Javier is a mom of 4, an educator, coach, and lifelong learner with a deep commitment to helping children, families, and educators thrive. With over 20 years in progressive education, she now serves as Literacy Coordinator at Keys School Manila, supporting teachers in creating meaningful and effective learning experiences. She is also a certified parent coach, working closely with families to strengthen connection and compassion at home. 

Beyond the classroom, Mocs supports nonprofit organizations in developing their education arms and programs. She has led various roles in education and cultural enrichment, including founding Camp Adobo, the first Filipino children’s cultural camp. Backed by her Masters in Development Education and training from institutions like Teachers College Columbia, Conscious Parenting Institute, and Center for Executive Coaching, 

Mocs continues valuable work in the fields of curriculum development, relationship building, and holistic approaches to teaching, learning, and parenting. Mocs brings both heart and expertise to everything she does.

This month of May, we celebrate the MOMentous that is in all of us moms by featuring 10 remarkable moms who are celebrating milestones in their lives, purpose-led impact in their work, and beautiful, everyday MOMents of motherhood. Portraits are captured by the great Stanley Ong.
	
MOMentous: Portraits and Profiles by @stanongphotog runs till May 11 at the 2/L of Shangri-la Mall.

Also come and Celebrate Mother’s day weekend with us at Expo Mom 2025: The MOMentous Fair—a celebration of the everyday miracles of motherhood, where each MOMent is made meaningful and where moms’ stories take center stage!

📅 May 10–11, 2025 ❤️
📍 Main Atrium, Shangri-La Plaza Mall

Make up by @beautybarph @ssilifeph 😘

#ExpoMom2025 #MOMentous #MothersDay2025 #mommymundo
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