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in On the Board

#TeamMom: Sisters


sisters-main-x.jpg

As Expo Mom celebrates its tenth year, the longest running event of its kind pays tribute to #TeamMoms that have served as a lifeline for mothers all over the Philippines. Here, two sisters share their motherhood journey with each other, making the adventure less challenging and a lot more fun.
There is nothing quite as intimate as growing up with another person. Because you knew each other from when you were still little, you are naturally privy to one another’s likes and dislikes, hobbies and interests, quirks and temperaments, goals and ambitions. Janice Villanueva, founder of Mommy Mundo, and Jaymie Pizarro, publisher of The Bull Runner, are sisters.

“I’m four years older than Jaymie,” says Janice.

Jaymie corrects Janice: “Five years older.”

Janice asks, “Five years?”

Jaymie insists, “Yes, five years. What year were you born?”

Finally, it dawns on Janice that she is five years older than Jaymie, and she ends up laughing.

“I do that all the time ‘no?”

It is moments like this which Janice and Jaymie’s friendship so precious. As Janice says, “We grew up together. We grew up as playmates. We also grew up as frenemies, fighting for toys.”

Jaymie says, “Janice has always been my ate, my Ate Nice. Growing up, she’s always been motherly.”

Jaymie recalls how Janice would always watch out for her when they were in school and when they started working. But as the sisters grew older, their relationship began to change. From one sibling watching over another, it became two women having each others’ back. When they eventually became mothers, they naturally became each other’s #TeamMom.

2sisters

“As moms, we’re our go-to persons,” says Janice.

When Jaymie was raising her daughter Nia, she became a certified Baby Signs language instructor. Janice saw how it helped Jaymie in parenting Nia, so she decided to learn baby language when she had her daughter Reese.

Janice explains, “I saw how she had a better time with Nia when she wasn’t able to speak yet. I took her class, and of course, I had personal guidance and instruction from Jaymie as well.”

It worked. Whenever Reese wanted milk, she made the sign for milk. Although Reese was only able to learn about 10 words, Janice says it made taking care of her baby less frustrating.

She recalls, “We’ll converse with her using signs. It was really amazing. She wasn’t able to learn as many words as Nia, but it took out a lot of frustration.”

Apart from her sister being the brains behind Mommy Mundo, Jaymie counts herself fortunate for having a friend whose children are older then hers. She says, “My kids are 16 and 12, entering their teen phases, and meeting new friends from opposite sex. For me, it’s uncharted territory. I’m lucky to have Janice because her kids are older. Every time that I don’t know what to do, which is most of the time, I’d text her or call her. We’ve been talking more often now.”

Still not quite acquainted about the dynamics of modern teen romance, she would bug Janice about defining the term MU, or asking about the rules on prom dates and soirees.

Jaymie says, “It’s great to have a mom who you can ask. You start to calm down a bit. You panic less.”

sisters

Because they’re sisters and see each other on a regular basis, their kids have formed relationships as well.

Janice, “It’s a blessing that my son and my daughter consider their cousins as really their best friends. They’re always looking forward to seeing each. When they have sleepovers, they have these traditions.”

Jaymie explains, “They started it themselves. When Anton and Zach were 3 or 4 years old, they would stay up very late and play. They call it midnight bowling. They would get Pringles and Combos to make Pringle sandwiches. Until now that Anton is 16 and Zach is 17, they still look for these Pringles sandwiches.”

Indeed, Janice and Jaymie are happy to note that their children have become fast friends, supporting each other through the years, just as they have. Janice explains, “For me, the one who knows me best and the one who I ask for advice is my sister.”

She adds that having a sister who is your very own #TeamMom is twice the blessing. “You have someone there to cheer you on, to troubleshoot when your gameplan is not working. It’s important to have a Team Mom for sanity’s sake and to be able to go through life with someone there beside you whenever you have predicaments.”

https://youtu.be/q5vIszT1s2Y

Every mom has a #TeamMom cheering her on. Share your #TeamMom story on social media. Join Expo Mom #TeamMom at the Glorietta Activity Center from May 5 to 7, 2017. Bring your #TeamMom along and connect with other Team Moms.

Join theMommy Mundo #TeamMom Grand Giveaway!

Go #TeamMom!

Expo Mom 2017 IG FINAL

PHOTOGRAPHS BY THE PICTURE COMPANY

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We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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