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in On the Board

#TeamMom #TeamFamily


feliz-2.jpg

As Expo Mom celebrates its tenth year, the longest running event of its kind pays tribute to #TeamMoms that have served as a lifeline for mothers all over the Philippines. Meet Feliz Lucas, a mom who found comfort and solace in her many communities as she went through a most heartbreaking challenge.
The world is certainly what we make of it. Life can throw us a bunch of curve balls, but what’s important is how we address the unexpected. From sadness, there could be joy. From anger, there could be forgiveness. From pain, there could be redemption. From death, there could spring forth life.

When Feliz Lucas shared her daughter Caitie’s courageous battle with a rare form of leukemia, she did not expect her family’s struggle to resonate with so many people. From friends and family to colleagues, acquaintances, and veritable strangers, Feliz was surprised at the outpouring of encouraging words and solid assistance. She says, “I never thought that people from work or people you don’t meet as often or people you only know by name could become a created community because there was a tragedy that came.”

One of the first groups to come to her family’s assistance was members of her church. More than helping raise funds for their daughter’s treatment, they visited them physically and supported them emotionally. Almost instantly, the Lucas family gained honorary aunts and uncles, lolos and lolas, and brothers and sisters as they were wholeheartedly embraced by the community.

One other group which went out of their way to make Feliz and her family feel loved was Newlyweds@Work, the N@Wies, an online community providing assistance to married couples, wives most specially.

She says, “I’m not super active but once in a while I would comment. When they helped us, I was surprised. They would visit. If we needed milk, they would bring milk. They would send in toys. If they couldn’t be with us, they would look for someone near us to help us or send things for us.”

When Caitie needed colostrum, communities responded immediately. There was the Breastfeeding Pinays and a group of moms who shared the same pediatrician as Feliz.

“My pediatrician just informed them, ‘Oh, I have this patient who is still undiagnosed.’ So what happened was all the moms of her patients started reaching out and helping. I don’t know these moms and some of them just gave birth. But for five days, they would go to us, pump fresh milk, and give it to us fresh so that our daughter could drink the milk because we were looking for the colostrum.”

Even today, Feliz still marvels at how people instantaneously rallied together to work towards one purpose. She says, “There’s just so much hope. I can’t believe that a tragedy could show us the potential of people to help and to become a community.”

Apart from her circle of friends, Feliz was overwhelmed by the love and support of the families and communities around them. She says, “I wouldn’t say it was #TeamMom, I would say it was a family thing – a #TeamFamily. Our kids grew up together, they’re more or less the same age. My husband, the husbands are with him. Their wives, the moms, are with me. I think instead of a #TeamMom, it was a #TeamFamily.”

feliz-3
Taking stock
Caitie eventually joined Her Creator last March 2016. While cynics may say that all the efforts of all those people seemed useless and futile, Feliz and her husband Jayjay prefer to think otherwise. As a matter of fact, they feel utterly blessed to have experienced such an outpouring of love.

“Yes, I am blessed and I do not really feel worthy of it. I don’t feel worthy that so many people helped us,” she says.

“Honestly, sobra kong nahihiya kasi parang ‘Shucks, they helped us so much.’ Our daughter passed away. What now? How can I show how grateful I am? I think one of the reasons why we were able to cope better or move forward better is that we knew that the pain did not go to waste. Right after, we would receive stories of lives changed like parents being more intentional to share Jesus or couples getting back together. People from different countries messaged or emailed us. There were those who turned their backs to the Lord, and suddenly they are now serving. There were kids who were angry at their parents, and suddenly they went back to their parents’ homes.”

“It’s just amazing! Sometimes God causes our pain, allows our pain, even if we don’t really want it. But she graduated making sure that she gets to impact. Our pain did not go to waste.”

When Caitlin passed away, Feliz turned to a few people to help her deal with her pain. She was angry. She was hurt. She was confused. She had so many questions, but not a lot of answers. Her friends allowed her to process everything. Her friends allowed her to be just herself, to feel whatever it was she was thinking and feeling in a safe space.

These days, Feliz has found her bearing. Her demeanor is calm, her voice steady. She says, “I’ve allowed my past to be my friend. I don’t want it to be a stranger just because tragedy came and painful things happened. I have to understand that it is my friend. There are times when I want to visit my friend. Sometimes he would visit our house even if I don’t want him to visit. There are times when we would decide to meet up for coffee. I want to name my grief as a person. I want to name my past as a person, talk and process things, process with my friend. That’s how I have depth. If it wasn’t for my failures, I don’t think I’d have depth, or understand how I can live a simple yet complex life. I’m grateful for it.”

Having a #TeamMom, a #TeamFamily, certainly allowed Feliz to move forward with greater intention. She says, “Having a #TeamMom, I was able to process things faster. I had clarity. I feel like they’re my umbrella. They won’t stop me from experiencing the rain but they’ll be there to be with me through the rain. Minsan sasaluhin nila yung ulan para sa ‘yo. Minsan papabayaan ka rin nilang maulanan. Pero alam mo magkasama kayo.”

“A lot of people who go through difficulties want someone to look up to. I wanted someone to look up to. For me to experience that kind of support, it’s something that I want to pass on, too. I am not perfect but I try to do the best I can. Sometimes it’s not the best but I will try to try again tomorrow.”

feliz-1
Moving forward
Life goes on. As Feliz still nurses her heart over the loss of her daughter, she has been given the most of precious task of raising another one. Last February 14, she gave birth to her second daughter Tabitha. Together with her three-year-old Ethan, the four of them now make up their little family.

“By God’s grace, the baby is an easy baby. I think on your third baby, you’re less stressed so she’s more chill.”

It is with her second child, her son, whom Feliz is encountering some issues with. She says, “Now my greatest struggle is how to have a nice, working relationship with my son. With my husband, we’re okay. When it’s just the three of us, we’re okay. But when we’re with people, his yaya or strangers, he gets too excited or frustrated.”

“Siguro ‘yun din, with my firstborn, I was intentional with teaching. Now, it’s hard. It’s hard for me to teach my son, parang it’s painful. It tears up my heart because maybe I enjoyed teaching my firstborn. I love kids. I want to teach them. But after what happened to her, I felt regret that she was taken… I don’t know. But I’m trying my best. We send him to school and then I try little things. I’m starting again.”

If there was a lesson that Feliz learned from all of this, it is the fragility of life. She explains, “The biggest lesson is not to be settled in this life. It’s like you’re an OFW. When you’re working abroad, you enjoy your environment, work your best, but you know that it’s not your home. It’s the same thing. I’m here. I’m on this Earth. I do my best. I want to do my best. I want to enjoy the things, the little blessings. But at the same time, in my heart, I know this isn’t home. It’s like I’m in between two valleys but it’s not a pit. It’s between two valleys. I know I look forward to something but I know where I am. So I want to really excel in exercising my faith and using my voice to point people to Jesus. With Him, if you put Him first, all the other help will be provided for, all the emotional support, financial support, and physical support will be provided for.”

Every mom has a #TeamMom cheering her on. Share your #TeamMom story on social media. Join Expo Mom #TeamMom as it continues its roadshow in Manila at Alabang Town Center on July 2, 2017 and at TriNoma from July 15 to 16, 2017.
Bring your #TeamMom along and connect with other Team Moms.

Join the Mommy Mundo #TeamMom Grand Giveaway!

Go #TeamMom!

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We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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