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in On the Board

#TeamMom: The N@Wies


team-mom-nowies1.jpg

As Expo Mom celebrates its tenth year, the longest running event of its kind pays tribute to #TeamMoms that have served as a lifeline for mothers all over the Philippines. Here, women who’ve known each other before they even got married journey together through motherhood and beyond.
Weddings are the stuff of daydreams. Lurking behind the wedding preparations, however, are all sorts of potential disasters, from suppliers who don’t deliver on time to wedding gowns which suddenly can’t fit. When then newlyweds John and Bennette “Benz” Rana put up Weddings@Work, an online community for couples getting married, they did not anticipate how popular it was going to be. They also did not expect the relationships and friendships it would foster and nurture through the years.

Jenki Fernando was a member of Weddings@Work. She so enjoyed the friendships she made in the community that she eventually moved on to Newlyweds@Work after getting married.

After a woman gets married, her concerns change, explains Benz. She’s now thinking about pregnancy, breastfeeding, finances, in-laws. That’s why Newlyweds@Work was created. It is there to provide support to newly married women. Benz says, “What we did not anticipate is that it will last this long. So even if some of the members are already 15 years married, they’re still called N@Wies! We never thought it would last this long.”

Through the years, the connection between the N@Wies would only became stronger. Online conversations found their way offline in real-life meetups for merienda or coffee. Online concerns found real-life solutions. Online exchanges of photographs came to life as they met each other’s husbands and children. The online community came to life, and for the women, it had a most empowering effect.

Clarice Avinante says, “Whatever you’re doing or whatever stage you’re in, it’s always important to have support. Motherhood is so challenging. It’s one aspect of life that you thought you’d be very good at. Prior to becoming a mother, you may have already thought that you’d be this or that kind of a mom. But when you’re there already, it’s very different from what you had expected. Normally, you become different than what you thought you’d be. Having a #TeamMom, a support group, would make you realize that what you’re going through is normal.”

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While the N@Wies is one big community, there are different subgroups dedicated to different passions and pursuits. There’s a subgroup of women who love traveling and another who like reading books. There are moms who share recipes and others who go on challenges.

Kendz Chao actually joined one of those challenges: the one which asked women to get back in shape. With the motivation and encouragement of the N@wies, she lost 30 pounds.

“I am the mom I am now because of the N@Wies,” reveals Kendz Chao.

“I was really clueless. When I was pregnant, I asked them about pregnancy, breastfeeding, how to raise a child. I didn’t even have to research on the internet; I just had to ask them. When I gave birth to my first child, I had trouble with breastfeeding. Benz and Clarice came to me. They helped me,” she adds.

Candy Tuliao says, “There are a lot of subgroups. There’s something for everyone.”

She adds, “It’s very important as a mom to keep your own identity. In that sense, you get to learn about new things and you get to share about topics you are an expert in. What I like about the group is they don’t judge. A lot of us are new moms with not much experience. When you’re a new mom, you don’t want to be how it was like during your mom’s time when they were just winging it. With this group, you get more than you can get from researching because it’s all first hand experience. It’s what really helped me. You don’t feel shy about asking. You find out that whatever it is that you’re going through is very normal.”

Because their relationships have reached such a level of security and comfort, they are honest with each other. A mom can be candid with another without fear that her fellow mom will take offense.

Clarice explains, “You won’t get mad because because you know that it was harder for her to tell you. Even if you don’t agree with her, you won’t get mad because you know she’s coming from a place of concern and genuine care.”

“And that person who tells you wouldn’t mind if you don’t listen. She’s just speaking because there’s a point to be made,” Benz says.

At this point in their lives, the N@Wies are only too thankful to have found each other.

Benz says, “I am so alike with a lot of the other moms in N@wie. My N@wie friends know me more than my other friends.”

Kendz says, “I gravitate towards them when I have problem.”

Clarice says, “I am so happy to have found new friends at his age.”

Jenki says, “I wouldn’t have thought of joining the Trying to Conceive journey without them. I wouldn’t be able to do it emotionally without their help.”

Candy says, “We help each other.”

Now ain’t friendship grand?

https://youtu.be/LNIGYa-bYlA

Every mom has a #TeamMom cheering her on. Share your #TeamMom story on social media. Join Expo Mom #TeamMom as it continues its nationwide roadshow on July 15 and 16, 2017 at TriNoma. Bring your #TeamMom along and connect with other Team Moms.

Join the Mommy Mundo #TeamMom Grand Giveaway!

Go #TeamMom!

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We’re honored to open The Co-Creator Conference We’re honored to open The Co-Creator Conference with a Welcome & Keynote Address by Janice Villanueva, Founder of Mommy Mundo and the Momfluence Network, and the visionary behind the Co-Creator Conference.

In 2019, Janice founded the Momfluence Network with one vision: to champion #purposefulinfluence , bringing moms in the digital space together, provide community and collaboration opportunities and to keep using their voices, stories, and platforms to create meaningful impact.

As a pioneer in building communities for moms and women for over two decades, Janice will share her insights on what it truly means to be a purpose-driven creator in today’s digital world. She’ll also host our Creator Panel, bringing together inspiring conversations throughout the day.

CLOSING DOORS SOON. Apply now at mommymundo.com/cocreator (LINK IN BIO)

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ CONNECT. CREATE. COLLABORATE.

#TheCoCreatorConference #MomfluenceNetwork #PurposefulInfluence #MommyMundo
✨ CONNECT. CREATE. COLLABORATE. ✨ One of the ✨ CONNECT. CREATE. COLLABORATE. ✨

One of the most exciting parts of The Co-Creator Conference is our Brand Experience Session—where learning meets real opportunities.

Every participant will receive a curated Momfluence Bag filled with a special seeding kit from our brand partners:
🤍 Baby Dove
🤍 Solbac
🤍 Cycles
🤍 Cradle
🤍 Swell Sweets
🤍 OSH

But this isn’t just about receiving products.

You’ll hear directly from our brand partners as they share what matters most to them, what they look for in creators, and how meaningful collaborations begin. Then, we’ll walk you through an actual brand engagement process—from understanding the brief to creating authentic, value-driven content.

And that’s not all…

🎁 More special tokens from Unilab
🎉 Exciting raffle prizes from Familidoo and UV Care
✨ Plus a few more surprises waiting for you on event day!

Who’s coming? 🙋‍♀️ We can’t wait to welcome an inspiring community of mom creators, storytellers, entrepreneurs, and changemakers for a day of learning, connection, and creation.

📍 The Co-Creator Conference
🗓 July 18, 2026
📍 The Blue Leaf Events Pavilion, BGC

🎟️ Doors are closing SOON. If you’ve been thinking about joining us, this is your sign. APPLY NOW at mommymundo.com/cocreator

We can’t wait to co-create!

#TheCoCreatorConference #MomfluenceNetwork #CreateWithPurpose #ContentCreators #MommyMundo

**The Momfluence Seeding Swag Bag is meant to be part of the BRAND EXPERIENCE Session so only those in attendance of the morning conference and experience session will be eligible.😘
CREATE SMARTER. CREATE CONSISTENTLY. Great content CREATE SMARTER. CREATE CONSISTENTLY.
Great content doesn’t happen by accident.
Behind every impactful creator is a process—strategy, planning, storytelling, organization, and the right tools to bring ideas to life.

Join us for a hands-on content creation workshop with @vanyatantoco at the Co-Creator Conference.
Vanya is a serial entrepreneur, content creator, and the Founder and CEO of Z Studios, a digital marketing agency focused on helping brands grow through strategic marketing and impactful storytelling.

As a creator and entrepreneur, Vanya understands the challenge of building consistently while balancing multiple roles—including motherhood.

In this workshop, Vanya will share practical tools and strategies on:
✨ Content planning and creating a sustainable workflow
✨ Writing stronger captions and stories
✨ Organizing ideas and staying consistent
✨ Using tools to create more efficiently
✨ Creating content that connects with your audience
Because being a creator isn’t just about having ideas.
It’s about having a system to bring those ideas to life.

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Apply now at mommymundo.com/cocreator (LINK IN BIO)

Join our community of creators, entrepreneurs, coaches, educators, and women building platforms with purpose @themomfluencenetwork ✨
FUTURE-PROOF YOUR CREATOR JOURNEY The creator econ FUTURE-PROOF YOUR CREATOR JOURNEY
The creator economy is changing. Are you ready for what’s next?

Today’s creator landscape is moving faster than ever. Algorithms shift. Platforms evolve. Brand expectations change. New technologies emerge. The creators who thrive aren’t just the ones who create great content—they’re the ones who understand where the industry is headed.

That’s why we’re excited to welcome back @rokiferrer to our community after an insight-packed talk at #MomCon and this time at the Co-Creator Conference.

With over 20 years of experience in marketing, communications, and data strategy, Roki has helped shape the growth of global brands including Coca-Cola, Globe Telecom, and dentsu. From Corporate Brand Management to leading Data Strategy and pioneering initiatives like dentsu Gaming, he brings a unique perspective on how brands connect with audiences in today’s digital world.

In this opening session, Roki will share:

✨The current state of the Creator Economy
✨Emerging trends shaping the future of content creation including strategy and brand collaborations
✨Generational and behavioral insights that every mom creator should know
✨Opportunities to grow your influence, stay relevant, and create long-term impact

Whether you’re building a personal brand, growing a business, or creating content to inspire your community, this session will give you the knowledge to navigate the future with confidence.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 @the_blue_leaf , McKinley Hill
YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE. YOUR GREATEST INFLUENCE STARTS WITH WHO YOU ARE.

The most impactful creators don’t just create content.
They create connection, trust, transformation, and then so naturally, a community. ✨ 

At the Creators Share panel at the Co-Creator Conference, we’re honored to have with us @kimilulifecoach .

A global life coach, speaker, and Founder of SacredSpace®, Kimi has spent over 16 years helping leaders, entrepreneurs, and women reconnect with who they are so they can lead, serve, and create with greater intention.

Her message has been simple but powerful:
When you’re deeply rooted in who you are, your content becomes more authentic, your voice becomes more confident, and your impact becomes more meaningful.
During our panel conversation, Kimi will share her perspective on:
✨ Finding your authentic voice as a creator
✨ Building meaningful connections with your community
✨ Creating from purpose instead of pressure
✨ Leading with confidence while balancing the many roles women play

The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator (LINK IN BIO)
DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINES DON’T JUST GROW YOUR PLATFORM. GROW YOUR BUSINESS.
Creating content is exciting.
But how do you turn your platform into something sustainable? How do you balance creativity with entrepreneurship? And how do you build a business while staying true to yourself?

Join us as we welcome Ginger Arboleda to our Momfluencers Panel at the Co-Creator Conference.
Ginger is the Co-Founder and CEO of Taxumo, the Philippine SaaS platform helping freelancers, self-employed professionals, and small businesses simplify taxes, invoicing, and business registration. She’s also a content creator who shares practical insights on business, productivity, and personal finance—all through the lens of being a working mom.

In this inspiring panel conversation, Ginger will share her perspective on:
✨ Building a business alongside your personal brand
✨ Creating content while balancing work and family
✨ Working smarter through productivity and systems
✨ Thinking like an entrepreneur—not just a creator
Because your platform can be more than a passion.
It can become a business, a legacy, and a vehicle for impact.
—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill

✨ Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator LINK IN BIO
YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS. YOU DON’T HAVE TO CHOOSE BETWEEN YOUR PASSIONS.
Career or family.
Business or motherhood.
Fitness or work.
For many women, it can feel like we have to choose.

But what if you could build a life where your passions work together—not against each other? At the Creators Share panel, we’re delighted to welcome Marie Field-Faith, one of the most consistent and proficient momfluencers in our community.

A chemical engineer with an MBA, Marie has built a multifaceted career as a professional as a digital creator, entrepreneur, writer, and mom of three. Through her lifestyle content, she shares her love for parenting, family travel, wellness, and intentional living, while inspiring women to embrace every season of motherhood with confidence.

She is also the Director of Influence at Pinay Girl Boss, Co-founder of Fit Moms Project, a Women’s Fitness Asia Ambassador, and a contributing writer for the Daily Tribune.

During our panel conversation, Marie will share her perspective on:
✨ Balancing motherhood, career, and content creation
✨ Building a platform around your passions
✨ Creating content that feels authentic and sustainable
✨ Partnering with brands that align with your values

Because success isn’t about doing everything.
It’s about building a life that reflects what matters most.

Few slots remain. Come for the learning. Leave with a community. Apply now at mommymundo.com/cocreator 
LINK IN BIO

—
The Co-Creator Conference
📅 July 18, 2026
🕘 9:00 AM–5:00 PM (Registration opens at 8:30 AM)
📍 The Blue Leaf Events Pavilion, McKinley Hill
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