Nielsen to Discuss Shifts in Consumer Behavior at Singapore Expo

Children, Baby, and Maternity Expo (CBME) South East Asia has partnered with Nielsen to discuss consumer behavior insights in an omni-channel environment. The talk will be held during the expo from April 25 to 27, 2017 at Hall C of Sands Expo and Convention Centre.

The series of talks, which is free to CBME trade visitors, aims to help retailers increase their profitability in these challenging times. To be facilitated by industry experts, the talks will feature shopper insights, in-store solutions utilizing joint data assets, and the latest industry tools and methodologies to optimize sales conversion.

CBME attendees can expect to gain in-depth knowledge on recent trends shaping consumer behavior across the region. They will also learn how to effectively drive retail sales by converting walk-in shoppers to actual buyers.

Market research leader Nielsen will be represented by Nielsen Retail Consulting Analytics and Sales Effectiveness Director Thomas Greysson and Nielsen Singapore and Malaysia Managing Director Joan Koh.

“The retail experience is changing. Today’s shoppers are more sophisticated and demanding of retailers. They are incorporating digital touch points along the entire path-to-purchase, from reviewing online at home to using smartphones as personal shopping assistance in the store. Therefore, it is important to understand the shifting consumer behaviour, their needs in an omni-channel environment, and the growing trends to retailing effectively in South East Asia,” says Koh.

Koh leads the entire portfolio of the company’s business including Retail Measurement, Consumer Insights, Media, Innovation, and Marketing Effectiveness. She has close to 20 years of experience in the information and insights industry, assuming roles across various industry verticals – FMCG, Financial Services and Retailers.

Greysson specializes in supporting consumer goods professionals in delivering a step-change in organizational capability, increased category performance through actionable insights, and strategies which deliver a positive return on investment. With over 20 years’ of experience, he has worked with leading consumer goods companies across Europe, Middle East, and Asia-Pacific including Unilever, Tesco, Lion, Carrefour, Coles, Dairy Farmers, Wella, Schweppes and many others.

Register for the talks at www.cbmesea.com/seminar-program/. Special privileges for groups of four and more are available including reserved seating, access to seminar presentations, and opportunity to take advantage of the business matching program.

Mommy Mundo is a proud partner of CBME-SEA. Mommy Mundo’s participation in this annual event is part of its initiatives to reach out to more parents in the ASEAN region. Click HERE to register using the Mommy Mundo promo code. Check out Mommy Mundo’s Singapore portal at www.mommymundo.sg.

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