We’re all set to join the Alaska Milk Day run, happening on June 11, 2016. Since its first celebration four years ago, Alaska Milk Corporation will mark another grand chapter as it expands the annual celebration of World Milk Day, from a single location run to a whole new and bigger campaign that will engage Filipinos not just in Manila but nationwide.
This year’s celebration will definitely be even greater with an expected increase of participants from Metro Manila, Davao, Cebu and the newest venue, Naga. The activity will involve individual (3km and 5km) race category in the provincial areas.
In Metro Manila, there will be individual (3km and 5km), 3 km family run race categories and a 1km Disney’s Frozen and Marvel themed fun run event for children ages 4-7 years old encouraging children to live a healthy and active lifestyle while still having fun.
To make the gathering more exciting, a Zumba event will also be conducted in all areas encouraging more individuals and families to start a morning health and fitness regimen. A nationwide Milk Toast at 6:00, coined as the Alaska Milk Hour, will culminate the celebration, where all participants will simultaneously drink milk and make a pledge to a healthy and active lifestyle.
Following results from the latest National Nutrition Survey by the Food and Nutrition Institute, Alaska felt compelled to help the government in building awareness about the increasing number of obese children and adults in the country and hope to spearhead efforts to combat this problem by providing activities that would promote the combination of proper exercise and nutrition. The survey mentioned above reveals that 2 out of 10 children among 0-5 years old were underweight and 5 out of 100 children among 0-5 years old were overweight. Also, 3 in every 10 adults are overweight and obese. Through the yearly celebration of Alaska Milk Day, the company hopes to add to efforts to reverse these prevailing nutritional problems.
Supporting Alaska Milk Corporation in this endeavor are Rhea Generics, Babyflo, Systema, Hana Shampoo and Champion.
The beneficiary of the Alaska Milk Day Family Run is Children’s Hour. Alaska Milk Corporation will donate the same quantity of milk bags as the participants to their chosen recipient.
Join Alaska’s efforts and become a part of Alaska’s “Nutrition. Action. Champion” program for a chance to become a real life health advocate!